Strong Scripts: How to Structure Videos that Work Watch Preview
Stronger scripts. Stronger videos.
Become a better video creator by getting acquainted with optimal creation processes, practical script templates and easy-to-use tips and tricks for videos that engage your viewer and make them understand your message.
Insights from the video agency world
This course covers the knowledge, I gained throughout my 3 years as owner of an animation video agency. You'll both get the more strategic, high-level considerations around how to outline your video - as well as step-by-step guidance on how to write a strong script in practice.
After you've taken this class, you have a strong foundation of knowledge to base your videos on. And you'll be able to use my templates for writing video scripts, as well as tailoring your scripts to the specific context, you're in.
For business owners, marketers and e-learning professionals
This course is for business owners, freelance copywriters and agencies who want to either learn video script writing from the ground up - or who want to take their existing video skills to the next level through new ideas, inspiration and alternative takes on the practice of writing for video.
As always, I'm available to you as a student of this course, and you'll get answers to all the questions you might have - as well as dedicated sparring on your written scripts from me.
I'm looking forward to seeing you inside in a second.
/Rued
23 Lessons
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INTRO
Welcome
A quick welcome to the course from your teacher.
How Is The Course Structured?
A brief explanation of what you can expect to find in this course.
Why I Know Script-Writing
Hear how I got my knowledge on script writing and what you can learn from me.
What You Will Learn
Understand what the outcome of this course will be in terms of things, you've learned.
FORM
Script as Foundation
Understand why a written script works as a great video structure.
The Fish, The Better World and The USP Uzi
Get a concrete understanding of different script templates, like The Fish, The Better World and The USP-Uzi
The Explainer Pyramid
Learn how to have a great production process through a visualisation called The Explainer Pyramid
CONTENT
ASAP Principle
Learn to write a script that is As Simple As Possible - but not simpler.
AHA Moments
Spot AHA moments and use them to make the viewer's penny drop.
Benefits vs. Features
Understand and utilise the difference between features and benefits of your product/service.
Think Visually
Learn to think about the visual side while writing the script.
Inner Dialogue
Pin-point and address the most pressing questions, your customer is asking inside their minds.
STEP-BY-STEP
Step-by-Step: The Fish
Inspire your script writing with concrete examples of The Fish script - explained step-by-step.
Step-by-Step: The Better World
Get some concrete examples of written scripts using The Better World structure.
Step-by-Step: The USP-Uzi
A step-by-step walkthrough of how to write a script using the USP-Uzi scrip template.
PEOPLE
3 Stakeholders of a Script
Get an overview of the most important stakeholders of your script
Your Employer
Get an overview of the most important stakeholders of your script
Your Voice Over
Learn how to prepare your script for the voice-over
Your Viewer
Learn how to present your script to your video as subtitles/captions while the video is playing.
OUTRO
Repetition
A repetition of all the lessons in this course - presented in short texts and images.
Ressources
Short-cut to some of the best resources on script writing.
Task
Get your hands dirty by writing a script and send it in for review.
Next Steps
Know where to go next with your newly acquired script writing skills.